Therapeutic good names have advertising requirements

All claims in an advertisement, including through a product name, must be accurate, balanced and substantiated before the advertising occurs.

The name must not: 

• mislead or be likely to mislead a reasonable consumer
• represent the goods to be safe or without harm or side-effects
• be inconsistent with the indications or intended purpose for use of the good, found in the product’s Australian Register of Therapeutic Goods (ARTG) summary
• exaggerate efficacy or performance
• encourage inappropriate or excessive use of the goods
• represent the goods to be effective in all cases or to be a guaranteed cure
• represent the goods to be infallible, unfailing, magical or miraculous
• use restricted or prohibited representations without advertising permission or approval from us.

For more information see Applying the Advertising Code.

Unless your therapeutic good is subject to a relevant advertising permission, be cautious when names make reference to:

• a food
• an indication
• recreational use
• product safety.