Guidance on applying the Advertising Code rules

For therapeutic goods that can be advertised to the public, advertising must comply with the requirements in the Act and the Therapeutic Goods (Therapeutic Goods Advertising Code) Instrument 2021.

Some fundamental requirements apply to advertising of all types of therapeutic goods. In this section we'll help you consider how to comply with the Code.

We recommend you read the Code and the Guidance together when checking your advertising compliance.

All advertising must comply with the 2021 Code rules from 1 July 2022.

Application of the Code and general requirements

Applying the Advertising Code rules: general requirements

3 October 2024

Guidance

This guidance explains parts 2 and 3 of the Code, which requires advertising about therapeutic goods to be accurate, balanced, safe and not misleading.
Applying the Advertising Code rules: prominently displayed or communicated information

4 October 2024

Guidance

This guidance explains parts 4 and 5 of the Code, which requires certain information to be prominently displayed or communicated in advertisements for therapeutic goods.
Applying the Advertising Code rules: testimonials and endorsements

26 May 2022

Reference material

This guidance explains part 6 of the Code, which outlines requirements for using endorsements and testimonials in advertisements about therapeutic goods.
Applying the Advertising Code rules: samples and incentives

3 October 2024

Guidance

This guidance explains part 7 of the Code, which outlines rules for using samples and incentives when advertising therapeutic goods.
Applying the Advertising Code rules: restricted representations

3 October 2024

Guidance

This Guidance explains part 8 of the Code, which outlines rules for making restricted representations when advertising therapeutic goods.
Applying the Advertising Code rules: price information

3 October 2024

Guidance

This Guidance explains part 9 of the Code, which has requirements about advertising the price of prescription medicines and certain pharmacist-only medicines to the public.

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Guidance on applying the Advertising Code rules

Application of the Code and general requirements

Applying the Advertising Code rules: general requirements

Applying the Advertising Code rules: prominently displayed or communicated information

Applying the Advertising Code rules: testimonials and endorsements

Applying the Advertising Code rules: samples and incentives

Applying the Advertising Code rules: restricted representations

Applying the Advertising Code rules: price information

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Guidance on applying the Advertising Code rules

Application of the Code and general requirements

Applying the Advertising Code rules: general requirements

Applying the Advertising Code rules: prominently displayed or communicated information

Applying the Advertising Code rules: testimonials and endorsements

Applying the Advertising Code rules: samples and incentives

Applying the Advertising Code rules: restricted representations

Applying the Advertising Code rules: price information

Help us improve the Therapeutic Goods Administration site